What do the King Cake Baby & Mr. Bingle have in common? They are both New Orleans icons. And about the same age too.
Every baby boomer who grew up in New Orleans visited Mr. Bingle in the Maison Blanche window then went inside the store to take a photo with Santa himself. Credit for the creation of this Christmas icon goes to Mr. Emile Alline who was the window-display manager at the store. Back in 1948, a French Quarter puppeteer named Edwin H.Isentrout was hired to promote the little snowman named Mr. Bingle and advertise the MB franchise. Between the storefront window display, TV commercials, and visits to other store locations, the image became a New Orleans icon.
We can thank Daniel Entringer, Sr. for popularizing the icon of the small plastic baby known as the king cake baby hidden inside king cakes.. He was a cheesemaker from Wisconsin who bought McKenzie’s Pastry Shoppes from Henry McKenzie in 1932. At one time, McKenzie’s bakery was the most popular bakery in New Orleans offering sweets such as buttermilk drops, blackout cakes, petit fours, eclairs, and chocolate turtles to name a few, in addition to their famous king cakes. When a Carnival Krewe named the Twelfth Night Revelers asked Entringer to make king cakes for them, they supplied their own trinkets to hide inside the cake as custom dictated. However, according to the history told, a friend of Entringer found a plastic baby in a French Quarter shop back in the 1940’s and suggested he use it. The baker started using the plastic baby then and created the tradition that continues to this very day. A king cake without a baby hidden inside is simply a cinnamon roll!